Will Americans Ever Become Ethical Buyers? This State is Betting on it.
Nestled among the remote, mountainous islands surrounding Juneau, Lia Heifetz and Matt Kern have created a “coast-to-kitchen” company called Barnacle that creates pickles and salsa blends out of Alaskan kelp. And from the waters of Silver Bay in remote Sitka, Northline Seafoods plans to launch a mobile fish-freezing barge intended to restore profits to local fisheries while upending a corporatizing industry where quality becomes a race to the bottom.
These two companies are far from the only ones entering the conversation around ethical consumerism, broadly defined as goods and services that appeal to our better natures.